B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- ai adoption rate for organisations (2026)
Over 70% of organisations now use AI in at least one business function, according to McKinsey research.
- Applies to using AI in at least one business function
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://spruik.com/10-signs-its-time-to-rebrand-your-business-in-2026/ ↗
Source Article
10 Signs It's Time to Rebrand Your Business in 2026 | Spruik®
Jon Dunn – 16 March 2026
10 important questions.
As businesses move deeper into an AI-driven era shaped by rapid technological change.
Shifting consumer expectations and economic uncertainty mean many brands are rethinking their strategies to find new growth.
Over the past few years, we’ve seen a se…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey research; marketing and customer experience cited as leading functions
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 88% | |
| 2026 (current) | 70% | -20.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations: 70% ai adoption rate. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organisations-ai-adoption-mckinsey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organisations-ai-adoption-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- ai adoption rate for organisations<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/organisations-ai-adoption-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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