B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- organic vs paid click share for Google and Bing search results (2017)
On Google and Bing search engines, users click on organic results rather than paid results by a margin of 94% to 6%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2017
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM UK and Nielsen
Primary
Tier B
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Source Article
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Original Research
GroupM UK and Nielsen
· Original study ↗
Methodology
Research by GroupM UK and Nielsen as cited by Digital Vidya; organic result click share (paid share 6%)
Methodology documented
Segmentation
Industryseo
RegionUK
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google and Bing search results: 94% organic vs paid click share. Source: GroupM UK and Nielsen (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-vs-paid-clicks-94-6
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<blockquote cite="https://lighthousedata.io/data/organic-vs-paid-clicks-94-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- organic vs paid click share for Google and Bing search results<br><small>Source: GroupM UK and Nielsen (2017) · <a href="https://lighthousedata.io/data/organic-vs-paid-clicks-94-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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