B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- organic vs paid conversion rate difference for Organic search visitors vs paid visitors (2025)
Organic search visitors typically have a 14% lower conversion rate than paid visitors, according to FirstPageSage 2025 benchmarks.
- Stated as 'typically 14% lower conversion rate'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FirstPageSage
Primary
Tier C
https://webmedic.com/landing-page-seo-guide ↗
Source Article
Landing Page SEO: Rank Pages That Convert | WebMedic
Is your store leaking revenue?
Find out exactly where you're losing sales — takes 2 minutes.
The playbook for getting Google traffic to pages that actually sell
What Is Landing Page SEO?
Most landing pages get zero organic traffic.
Landing page SEO is the practice of optimizing conversion-focused pa…
Original Research
FirstPageSage
· Original study ↗
Methodology
FirstPageSage 2025 benchmarks as cited by WebMedic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic search visitors vs paid visitors: 14% organic vs paid conversion rate difference. Source: FirstPageSage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-visitors-14-percent-lower-conversion-firstpagesage
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<blockquote cite="https://lighthousedata.io/data/organic-visitors-14-percent-lower-conversion-firstpagesage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- organic vs paid conversion rate difference for Organic search visitors vs paid visitors<br><small>Source: FirstPageSage (2025) · <a href="https://lighthousedata.io/data/organic-visitors-14-percent-lower-conversion-firstpagesage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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