B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- organic traffic growth rate for Websites improving accessibility scores (10,000-site study) (2025)
A 2025 study of 10,000 websites found that organic traffic increased by an average of 23% as accessibility scores improved.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hpzmarketing.com
Primary
Tier C
https://hpzmarketing.com/essential-marketing-practices-for-small-businesses/ ↗
Source Article
5 Essential Small Business Marketing Strategies
Essential marketing strategies for small business
3 Proven Marketing Strategies to Implement Now (plus 2 bonus tips)
Small businesses get plenty of marketing advice. The tricky part is knowing what to start, keep doing, and what to ignore. Between limited time, budget, and staff, plus the new questi…
Original Research
hpzmarketing.com
· Original study ↗
Methodology
Article cites a 2025 study of 10,000 websites; value is the average increase. Original publisher not named (accessibility vendor Insi is referenced adjacent to the finding).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Websites improving accessibility scores (10,000-site study): 23% organic traffic growth rate. Source: hpzmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-traffic-rise-accessibility-improvement
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<blockquote cite="https://lighthousedata.io/data/organic-traffic-rise-accessibility-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- organic traffic growth rate for Websites improving accessibility scores (10,000-site study)<br><small>Source: hpzmarketing.com (2025) · <a href="https://lighthousedata.io/data/organic-traffic-rise-accessibility-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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