B
Evidence Grade B
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14.6%
14.6% -- lead close rate for Organic search leads (2024)
Organic search leads have a 14.6% close rate according to HubSpot's 2024 Marketing Report.
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Lighthouse Research Team
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Evidence graded
Value
14.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://octaive.ai/newsroom/benefits-of-inbound-marketing-for-business-growth.html ↗
Source Article
AI Inbound Marketing That Scales Your Growth Fast
If you have been searching for the best inbound marketing agencies for small businesses, you already know the landscape has shifted dramatically. AI marketing is no longer a futuristic concept reserved for enterprise brands with seven-figure budgets. Technologies like GEO (Generative Engine Optimiza…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot's 2024 Marketing Report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 14.6% | |
| 2025 | 14.6% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic search leads: 14.6% lead close rate. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-search-lead-close-rate-14-6
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<blockquote cite="https://lighthousedata.io/data/organic-search-lead-close-rate-14-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- lead close rate for Organic search leads<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/organic-search-lead-close-rate-14-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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