B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$25
$25 -- cost per acquisition for Organic search vs paid search (2025)
Organic search CPA can be as low as $25 to $65.
- Applies when organic search strategy is performing well
- Lower bound of a stated range of $25 - $65
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$25
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iQuanti (Wayne Cichanski quote)
Primary
Tier C
https://chili.pa/blog/marketing-digital/seo/seo-services-your-key-to-unlocking-digital-success/ ↗
Source Article
SEO Services: Your Key To Unlocking Digital Success | Chili
SEO Services: Your Key to Unlocking Digital Success
Many businesses question the value of investing in SEO services. The answer is a resounding yes. SEO is not just an optional marketing strategy; it’s a necessity for businesses wanting to increase their online visibility.
According to Wayne Cichans…
Original Research
iQuanti (Wayne Cichanski quote)
· Original study ↗
Methodology
Range cited; midpoint of $25-$65 used for organic search CPA. Comparison: standard paid search CPA of $300-$400. Attribution to Wayne Cichanski, VP of Search & Site Experience at iQuanti; not original research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic search vs paid search: $25 cost per acquisition. Source: iQuanti (Wayne Cichanski quote) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-search-cpa-25-65-vs-paid-300-400
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<blockquote cite="https://lighthousedata.io/data/organic-search-cpa-25-65-vs-paid-300-400" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$25</strong> -- cost per acquisition for Organic search vs paid search<br><small>Source: iQuanti (Wayne Cichanski quote) (2025) · <a href="https://lighthousedata.io/data/organic-search-cpa-25-65-vs-paid-300-400" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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