B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- annual organic reach decline for Major Social Networks (2024-2026)
Organic reach on major social networks declined by an average of 15% annually between 2024 and 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024-2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Digital Insight Group
Primary
Tier B
https://globalmediareview.com/algorithmic-shifts-and-the-decline-of-organic-reach ↗
Source Article
Owned vs. Rented Communities: The Case for Building Your Own Platform
In the early days of social media, brands and creators flocked to third-party platforms. These “rented” spaces offered immediate access to massive audiences. However, as we move through 2026, the digital landscape has shifted toward “owned” communities. Many organizations now realize that relying so…
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-15
Original Research
Digital Insight Group
· Original study ↗
Methodology
Average annual decline based on a study by Digital Insight Group (2025).
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
Major Social Networks: 15% annual organic reach decline. Source: Digital Insight Group (2024-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-reach-decline-social-media
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<blockquote cite="https://lighthousedata.io/data/organic-reach-decline-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- annual organic reach decline for Major Social Networks<br><small>Source: Digital Insight Group (2024-2026) · <a href="https://lighthousedata.io/data/organic-reach-decline-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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