B
Evidence Grade B
Safe to Cite
Recent
20%
20% -- organic reach decline for brands (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/reports/2025-content-benchmarks-report/ ↗
Source Article
Organic reach: What it is and how to improve it in 2026
Original Research
Sprout Social
· Original study ↗
Methodology
According to Sprout’s 2025 Content Benchmarks Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 20% organic reach decline. Source: Sprout Social (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-reach-decline-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-reach-decline-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- organic reach decline for brands<br><small>Source: Sprout Social (2025) · <a href="https://lighthousedata.io/data/organic-reach-decline-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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