B
Evidence Grade B
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accuracy verified by the review judge
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Recent
68%
68% -- search driven session share for organic and paid search (2025)
A BrightEdge report shows that organic and paid search drive 68% of overall sessions.
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Lighthouse Research Team
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Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier C
https://delimp.com/blog/seo-vs-ppc-which-digital-marketing-approach-yields-better-roi/ ↗
Source Article
Web Design and Mobile App Development Company | Delimp Technology
In the world of internet marketing which has limitless opportunities, the choice between SEO vs. PPC is rather like choosing between apple and orange. Although both are employed with the view of increasing exposure and generating traffic, the stances and results differ. This blog provides an analysi…
Original Research
BrightEdge
· Original study ↗
Methodology
Cited BrightEdge report
Methodology documented
Segmentation
Industrymarketing
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Plain Text
organic and paid search: 68% search driven session share. Source: BrightEdge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-paid-search-sessions-share
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<blockquote cite="https://lighthousedata.io/data/organic-paid-search-sessions-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- search driven session share for organic and paid search<br><small>Source: BrightEdge (2025) · <a href="https://lighthousedata.io/data/organic-paid-search-sessions-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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