B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- organic install share decline for app installs (organic share) (2025)
Organic installs as a share of total installs have declined by about 20% since 2016.
- Stated as an approximate drop ('about 20%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppsFlyer
Primary
Tier B
https://kirro.io/app-store-conversion-rate ↗
Source Article
App Store Conversion Rate: 25% iOS vs 27.3% Google Play
The average app store conversion rate is about 25% on Apple’s App Store and 27.3% on Google Play (AppTweak, H1 2024). That means roughly one in four people who view your store listing actually download the app.
But that number hides a lot. Your category matters. Your traffic source matters. And the …
Original Research
AppsFlyer
· Original study ↗
Methodology
AppsFlyer research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
app installs (organic share): 20% organic install share decline. Source: AppsFlyer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-install-share-decline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-install-share-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- organic install share decline for app installs (organic share)<br><small>Source: AppsFlyer (2025) · <a href="https://lighthousedata.io/data/organic-install-share-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.