B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- organic click through rate drop for Google queries with AI Overview (2026)
Organic click-through rates drop by 38% on Google search queries where an AI Overview appears.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
92
Source
whito.co.uk
Primary
Tier A
https://whito.co.uk/research/uk-google-ai-overviews/ ↗
Source Article
Google AI Overviews: What UK Businesses Need to Know (2026)
Last Updated on June 22, 2026
What UK Businesses Need to Know
Executive Summary
Google now answers many search queries directly on the results page using AI-generated summaries called AI Overviews. For UK businesses that depend on organic search traffic, this changes the game. Queries that used to s…
Original Research
whito.co.uk
· Original study ↗
Methodology
Impact of AI Overviews on organic CTR
Methodology documented
Segmentation
Industrymarketing
Channelcommon_crawl
Cite this stat
Plain Text
Google queries with AI Overview: 38% organic click through rate drop. Source: whito.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-ctr-drop-ai-overview-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-ctr-drop-ai-overview-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- organic click through rate drop for Google queries with AI Overview<br><small>Source: whito.co.uk (2026) · <a href="https://lighthousedata.io/data/organic-ctr-drop-ai-overview-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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