B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- organic click through rate drop for Organic click-through rates (2025)
When AI Overviews appear on Google searches, organic click-through rates drop by as much as 61% even for the top-ranked result.
- Drop is up to ('as much as') 61%
- Applies specifically when Google AI Overviews appear, even for the top-ranked result
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplitude Marketing
Primary
Tier B
https://amplitudemktg.com/digital-marketing/ai-search-performance-kpis-every-marketer-should-track/ ↗
Source Article
AI search performance KPIs every marketer should track - Amplitude Marketing
As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that don’t translate to real results or profit. Fast forward a decade, I never expected traffic and search rank to be part of that conversation.
Since the rise of Google, we mark…
Original Research
Amplitude Marketing
· Original study ↗
Methodology
BrightEdge
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic click-through rates: 61% organic click through rate drop. Source: Amplitude Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-click-through-rate-drop
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<blockquote cite="https://lighthousedata.io/data/ai-search-click-through-rate-drop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- organic click through rate drop for Organic click-through rates<br><small>Source: Amplitude Marketing (2025) · <a href="https://lighthousedata.io/data/ai-search-click-through-rate-drop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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