B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- organic ctr decline rate for Organic links (searches where Google AI Overviews were present) (2025)
Click-through rate dropped by 70% for organic links on searches where Google AI Overviews were present.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vervaunt.com
Primary
Tier C
https://vervaunt.com/the-future-of-commerce-emerging-trends-technologies-and-the-state-of-ai ↗
Source Article
The Future of Commerce – Emerging Trends, Technologies and The State of AI | Vervaunt
The Future of Commerce – Emerging Trends, Technologies and The State of AI
At Pulse eCommerce Summit ‘25, we hosted a session titled The Future of Commerce - Emerging Trends, Technologies & the State of AI, exploring where commerce is heading and what this evolution means for brands, platforms, and …
Original Research
vervaunt.com
· Original study ↗
Methodology
CTR decline for organic links on searches where Google AI Overviews were present; original study not named in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic links (searches where Google AI Overviews were present): 70% organic ctr decline rate. Source: vervaunt.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-ctr-decline-google-ai-overviews
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-ctr-decline-google-ai-overviews" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- organic ctr decline rate for Organic links (searches where Google AI Overviews were present)<br><small>Source: vervaunt.com (2025) · <a href="https://lighthousedata.io/data/organic-ctr-decline-google-ai-overviews" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.