B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- organic ctr decline rate for AI Overview queries (organic search) (2025-09)
Seer Interactive found organic click-through rate fell about 61% for AI Overview queries by September 2025.
- The source notes the decline was 'about 61%'
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Lighthouse Research Team
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Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Seer Interactive
Primary
Tier C
https://seovendor.co/how-agencies-monetize-zero-click-commercial-seo-gaps/ ↗
Source Article
How Agencies Monetize Zero-Click Commercial SEO Gaps
Zero-click results often hide real revenue opportunities. We help agencies turn search visibility into offers clients can actually buy. Impressions can reveal demand before website visits begin. That gap creates an opportunity to connect content, advertising, and services around what buyers already …
Original Research
Seer Interactive
· Original study ↗
Methodology
Cited from Seer Interactive research
Methodology documented
Segmentation
Industrymarketing
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Plain Text
AI Overview queries (organic search): 61% organic ctr decline rate. Source: Seer Interactive (2025-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-ctr-decline-ai-overview-queries
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<blockquote cite="https://lighthousedata.io/data/organic-ctr-decline-ai-overview-queries" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- organic ctr decline rate for AI Overview queries (organic search)<br><small>Source: Seer Interactive (2025-09) · <a href="https://lighthousedata.io/data/organic-ctr-decline-ai-overview-queries" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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