B Evidence Grade B Graded under review Safe to Cite Current

60%

60% -- order confirmation email open rate for order confirmation emails (2026)

Name: Order Confirmation Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2026 · Omnisend

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Attribution: Omnisend View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

order confirmation emails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Omnisend Primary Tier C

https://www.extend.com/post/post-purchase-email-experience ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

How to Boost Customer Retention With Post-Purchase Emails

How to Boost Customer Retention With Post-Purchase Emails According to Statista, approximately 306 billion emails were sent and received globally in 2020 — per day. They also estimate that only 18% of marketing emails were opened that year. Figures like these can make a marketer’s heart sink, but th…

Also cited by

forbes.com https://www.forbes.com/

2026-08-16

brevo.com https://www.brevo.com/

2026-08-16

Original Research

Omnisend · Original study ↗

Methodology

Source: Omnisend

Segmentation

IndustryeCommerce RoleAll marketers Channelemail

Cite this stat

Plain Text

order confirmation emails: 60% order confirmation email open rate. Source: Omnisend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/order-confirmation-email-open-rate

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<blockquote cite="https://lighthousedata.io/data/order-confirmation-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- order confirmation email open rate for order confirmation emails<br><small>Source: Omnisend (2026) · <a href="https://lighthousedata.io/data/order-confirmation-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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