B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

80%

80% -- share of respondents making purchase from social media content for social media users (2023)

Name: Share Of Respondents Making Purchase From Social Media Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2023 · n=2,000 · Oracle

80% of respondents in an Oracle survey reported making a purchase as a direct result of social media content.

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Attribution: Oracle View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2023

Entity

social media users

Sample Size

2,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Oracle Primary Tier C

https://foundontack.com/blog/ugc-for-ecommerce-a-guide-for-dtc-brands/ ↗

Confidence: 55/100 Vintage: 2023 Channel: Deep Crawl

Source Article

UGC for Ecommerce: A Guide for DTC Brands - Tack - UGC Rights Management For Instagram

UGC for Ecommerce: A Guide for DTC Brands UGC for ecommerce isn’t an optional or ‘nice-to-have’ tactic for your online store’s marketing strategy—it’s absolutely 100% necessary if you want to compete with (or dominate!) your competition. A UGC strategy is a huge part of an overall ecommerce strategy…

Original Research

Oracle · Original study ↗

Methodology

Oracle survey cited by Tack

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

social media users: 80% share of respondents making purchase from social media content. Source: Oracle (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oracle-social-content-purchase-80pct

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<blockquote cite="https://lighthousedata.io/data/oracle-social-content-purchase-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of respondents making purchase from social media content for social media users<br><small>Source: Oracle (2023) · <a href="https://lighthousedata.io/data/oracle-social-content-purchase-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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