B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- email purchase rate for Consumers (2023)
52% of consumers purchased directly from an email in 2023.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OptinMonster
Primary
Tier C
https://growthexperts.co/email-simpler-than-angling-in-the-algorithm/ ↗
Source Article
Email: Simpler Than Angling In The Algorithm
Email: Simpler Than Angling In The Algorithm
You’re scrolling through Instagram, wrestling with an algorithm. You’re bidding on Google ads, competing in an endless auction. You’re chasing engagement on X, hoping your post beats the odds and gets seen.
Meanwhile, one marketing channel still follows t…
Original Research
OptinMonster
· Original study ↗
Methodology
OptinMonster report cited in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 52% email purchase rate. Source: OptinMonster (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optinmonster-52-percent-purchased-from-email-2023
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<blockquote cite="https://lighthousedata.io/data/optinmonster-52-percent-purchased-from-email-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- email purchase rate for Consumers<br><small>Source: OptinMonster (2023) · <a href="https://lighthousedata.io/data/optinmonster-52-percent-purchased-from-email-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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