B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- follower growth rate for Optimum Wellness Solutions influencer campaign (2025)
Optimum Wellness Solutions experienced an increase of more than 11% in social media followers during its campaign with Hummingbirds.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hummingbirds
Primary
Tier B
https://www.hummingbirds.com/blog/influencer-marketing-kpis ↗
Source Article
How To Measure 5 Influencer Marketing KPIs | Hummingbirds
1.Brand Awareness
Brand awareness is all about how familiar your target audience is with your brand. When you increase brand awareness you’re making your brand more recognizable, which can lead to more customers in the long run. For influencer marketing, brand awareness is an important KPI because m…
Original Research
Hummingbirds
· Original study ↗
Methodology
Social media follower increase during campaign; reach also improved by nearly 70%
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Optimum Wellness Solutions influencer campaign: 11% follower growth rate. Source: Hummingbirds (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optimum-wellness-follower-growth
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<blockquote cite="https://lighthousedata.io/data/optimum-wellness-follower-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- follower growth rate for Optimum Wellness Solutions influencer campaign<br><small>Source: Hummingbirds (2025) · <a href="https://lighthousedata.io/data/optimum-wellness-follower-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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