B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- optimized email popup conversion rate for optimized email popups in 2022 (2022)
Well-optimized email popups operate in the 6%+ range for visitor-to-email conversion rate.
- Represents the agency's observed operating benchmark range ('6%+ range') for optimized popups
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Kickbox
Primary
Tier B
https://blog.kickbox.com/best-ways-to-grow-your-email-list-in-2022/ ↗
Source Article
Best Ways to Grow Your Email List in 2022 | The Kickbox Blog
2 Growth Strategies: Omnichannel Acquisition & Email Popups
As the cost to acquire new customers continues to rise, brands need to focus on optimizing every marketing dollar spent. Your email subscriber list is one of the most valuable brand assets for your company. Thus, your email list should be p…
Also cited by
triplewhale.com
https://www.triplewhale.com/
2026-08-18
Original Research
Kickbox
· Original study ↗
Methodology
Conversion rate for well-optimized email popups
Segmentation
Industrymarketing
Cite this stat
Plain Text
optimized email popups in 2022: 6% optimized email popup conversion rate. Source: Kickbox (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optimized_email_popup_conversion_rate_2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/optimized_email_popup_conversion_rate_2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- optimized email popup conversion rate for optimized email popups in 2022<br><small>Source: Kickbox (2022) · <a href="https://lighthousedata.io/data/optimized_email_popup_conversion_rate_2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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