B Evidence Grade B Graded under review Safe to Cite Dated

77%

77% -- monthly return on ad spend increase for Return-on-Ad-Spend (ROAS) (2021-11)

Name: Monthly Return On Ad Spend Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2021-11 · Nexoya

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Attribution: Nexoya View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

77%

Unit

Percentage

Data Vintage

2021-11

Entity

Return-on-Ad-Spend (ROAS)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Nexoya Primary Tier C

https://www.nexoya.com/de/https-www-nexoya-com-optimierung-von-videoanfragen-fur-kampagnen-2021/ ↗

Confidence: 48/100 Vintage: 2021-11 Channel: Deep Crawl

Source Article

Optimierung von Videoanfragen für Kampagnen (Nov. 2021)

In diesem Webinar erfahren Sie, wie Sie Ihren Return-on-Ad-Spend dank Budgetverteilung und Predictive Analytics um bis zu 77% pro Monat steigern können. Fordern Sie unten Ihre Aufzeichnung an. Agenda: - Agile Budgetbewegungen - Der Beweis: Studie mit der UZH - Prädiktive Analytik & wie Ergebnisse va…

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Original Research

Nexoya · Original study ↗

Methodology

Based on a study with the University of Zurich (UZH)

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Return-on-Ad-Spend (ROAS): 77% monthly return on ad spend increase. Source: Nexoya (2021-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optimization-of-video-requests-for-campaigns-2021

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<blockquote cite="https://lighthousedata.io/data/optimization-of-video-requests-for-campaigns-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- monthly return on ad spend increase for Return-on-Ad-Spend (ROAS)<br><small>Source: Nexoya (2021-11) · <a href="https://lighthousedata.io/data/optimization-of-video-requests-for-campaigns-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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