B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
73%
73% -- marketers preferring 30s to 2min videos for marketers (2026)
73% of marketers believe videos between 30 seconds and 2 minutes are most effective for viewer retention and understanding.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kapwing
Primary
Tier C
https://ascendlymarketing.com/video-production-for-marketing/ ↗
Source Article
Video Production for Marketing: A Business Guide
Original Research
Kapwing
· Original study ↗
Methodology
Cited from Kapwing video marketing statistics; secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 73% marketers preferring 30s to 2min videos. Source: Kapwing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/optimal-video-length-30s-2min-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/optimal-video-length-30s-2min-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- marketers preferring 30s to 2min videos for marketers<br><small>Source: Kapwing (2026) · <a href="https://lighthousedata.io/data/optimal-video-length-30s-2min-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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