B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
90%
90% -- opt in video completion rate for InMobi Exchange (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (4)
InMobi
Primary
Tier A
https://www.inmobi.com/blog/2021/03/11/introducing-user-opt-in-video-ads-on-inmobi-exchange ↗
Source Article
Introducing User Opt-In Video Ads on InMobi Exchange
- Solutions
- Resources
- About
- Advertising
- Consumer Research
Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love.
Video viewing on the mobile phone is exploding globally with estimates suggesting …
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https://www.prnewswire.co.uk/
2026-08-15
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https://www.amraandelma.com/
2026-08-15
deadline.com
https://deadline.com/
2026-08-15
Original Research
InMobi
· Original study ↗
Segmentation
IndustryAdTech
RegionGlobal
RoleAll marketers
Channelvideo
Cite this stat
Plain Text
InMobi Exchange: 90% opt in video completion rate. Source: InMobi (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/opt-in-video-completion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/opt-in-video-completion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- opt in video completion rate for InMobi Exchange<br><small>Source: InMobi (2021) · <a href="https://lighthousedata.io/data/opt-in-video-completion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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