B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- operational crm share of crm spending for Operational CRM (2011)
Operational CRM accounts for 80% of all CRM spending.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
http://softwarestrategiesblog.com/2012/04/21/whats-hot-in-crm-applications-2012/ ↗
Source Article
What’s Hot in CRM Applications, 2012
Original Research
Gartner
· Original study ↗
Methodology
Gartner report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | 70% | |
| 2011 (current) | 80% | +14.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Operational CRM: 80% operational crm share of crm spending. Source: Gartner (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/operational-crm-share-2011
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<blockquote cite="https://lighthousedata.io/data/operational-crm-share-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- operational crm share of crm spending for Operational CRM<br><small>Source: Gartner (2011) · <a href="https://lighthousedata.io/data/operational-crm-share-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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