B
Evidence Grade B
Safe to Cite
Current
$60
$60 -- cpm rate for OpenAI's ChatGPT advertising pilot (2026-01)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$60
Unit
Currency Usd
Data Vintage
2026-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
80
Source Trust
50
Citation Chain
50
Independence
30
Methodology
20
Freshness
50
Source
PPC Land
Primary
Tier B
https://ppc.land/criteo-becomes-first-ad-tech-partner-in-openais-chatgpt-ad-pilot/ ↗
Source Article
Criteo becomes first ad tech partner in OpenAI's ChatGPT ad pilot
Criteo today announced it is the first advertising technology company to integrate with OpenAI's advertising pilot inside ChatGPT, marking a notable expansion of the AI platform's nascent commercial infrastructure just weeks after OpenAI began formally testing ads in ChatGPT on February 9. The partn…
Original Research
PPC Land
· Original study ↗
Methodology
Reported CPM rate for the ChatGPT pilot
Segmentation
IndustryMedia
Channelpaid_ads
Cite this stat
Plain Text
OpenAI's ChatGPT advertising pilot: $60 cpm rate. Source: PPC Land (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/openai-cpm-rate
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<blockquote cite="https://lighthousedata.io/data/openai-cpm-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$60</strong> -- cpm rate for OpenAI's ChatGPT advertising pilot<br><small>Source: PPC Land (2026-01) · <a href="https://lighthousedata.io/data/openai-cpm-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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