B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

35%

35% -- email open rate increase specific sender name for Specific Sender Name (2019)

Name: Email Open Rate Increase Specific Sender Name Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2019 · Pinpointe Marketing

Changing sender name to a specific personal name can increase email open rates by up to 35%.

Represents an upper bound ('by as much as 35%')

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Attribution: Pinpointe Marketing View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

35%

Unit

Percentage

Data Vintage

2019

Entity

Specific Sender Name

Geography

APAC

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Pinpointe Marketing Primary Tier B

https://blog.alphawhale.com.au/a-simple-yet-effective-guide-to-increasing-your-marketing-email-open-… ↗

Confidence: 57/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Here's how to increase your email opens in 2019

In 2019, we want to consistently be staying on top of email marketing trends and backing our approach with enough evidence/industry data to make sure they'll work for us. To keep customers opening your emails and engaging with your content, building authenticity is just as important as being clued u…

Also cited by

forbes.com https://www.forbes.com/

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brevo.com https://www.brevo.com/

2026-08-16

designmodo.com https://designmodo.com/

2026-08-16

Original Research

Pinpointe Marketing · Original study ↗

Methodology

Source: Pinpointe Marketing

Segmentation

IndustryMedia RegionAPAC RoleAll marketers Channelemail

Cite this stat

Plain Text

Specific Sender Name: 35% email open rate increase specific sender name. Source: Pinpointe Marketing (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/open_rate_increase_specific_sender_name

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<blockquote cite="https://lighthousedata.io/data/open_rate_increase_specific_sender_name" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- email open rate increase specific sender name for Specific Sender Name<br><small>Source: Pinpointe Marketing (2019) · <a href="https://lighthousedata.io/data/open_rate_increase_specific_sender_name" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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