B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- digital ad revenue growth for Open web digital advertising market (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Credera (Rio Longacre)
Primary
Tier C
https://www.adworldnews.com/news/legacy-media-ai-ctv-divide-rio-longacre-credera ↗
Source Article
Tracking the Evolution of Legacy Media as AI and CTV Continue to Undercut Traditional Models
Original Research
Credera (Rio Longacre)
· Original study ↗
Methodology
Estimate by Rio Longacre (Partner, Head of Advertising & AdTech, Credera) in trade-press interview; covers 'the last ten years' (~2016-2026); hedged as 'maybe 50%'; no underlying dataset cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Open web digital advertising market: 50% digital ad revenue growth. Source: Credera (Rio Longacre) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/open-web-digital-ad-growth-ten-years
HTML Embed
<blockquote cite="https://lighthousedata.io/data/open-web-digital-ad-growth-ten-years" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- digital ad revenue growth for Open web digital advertising market<br><small>Source: Credera (Rio Longacre) (2026) · <a href="https://lighthousedata.io/data/open-web-digital-ad-growth-ten-years" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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