B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- digital ad revenue growth for ITV (2018)
ITV's digital ad revenues grew by 36% in 2018.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
ITV
Primary
Tier A
https://videoweek.com/2019/02/27/itv-and-bbc-plan-to-bring-britbox-svod-service-to-uk/ ↗
Source Article
ITV and BBC Plan to Bring Ad-Free SVOD Service 'Britbox' to UK - VideoWeek
ITV today announced plans to launch Britbox, an ad-free subscription video on-demand (SVOD) service featuring British produced content, in the UK. Britbox was launched as a collaboration between ITV and the BBC in the US back in 2017, and ITV now says it is in negotiations with the BBC to launch the…
Original Research
ITV
· Original study ↗
Methodology
Company earnings report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ITV: 36% digital ad revenue growth. Source: ITV (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/itv-digital-ad-revenue-growth-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/itv-digital-ad-revenue-growth-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- digital ad revenue growth for ITV<br><small>Source: ITV (2018) · <a href="https://lighthousedata.io/data/itv-digital-ad-revenue-growth-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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