B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
26%
26% -- open rate increase by personlization for email marketing (2026)
Personalizing emails can increase open rates by 26% according to Forbes.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier B
https://www.beehiiv.com/blog/how-to-increase-click-rate-in-email-marketing ↗
Source Article
How to Increase Click Rate in Email Marketing | beehiiv Blog
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- How to Increase Click Rate in Email Marketing
How to Increase Click Rate in Email Marketing
A Complete Email Marketer’s Guide to CTR
This article was updated in August 2026 for accuracy and relevancy.
This click-through story will sound like an email marketing cliche.
But I really w…
Original Research
Forbes
· Original study ↗
Methodology
According to Forbes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing: 26% open rate increase by personlization. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/open-rate-increase-by-personalization
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<blockquote cite="https://lighthousedata.io/data/open-rate-increase-by-personalization" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- open rate increase by personlization for email marketing<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/open-rate-increase-by-personalization" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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