B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- sdk market share for IAB Open Measurement SDK (Google Play Store apps) (Q2 2025)
The IAB Open Measurement SDK held an estimated 95% market share among Google Play Store apps in Pixalate's dataset in Q2 2025.
- Dataset-based estimate from Pixalate's methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
Q2 2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Pixalate
Primary
Tier B
https://www.algorix.co/mobile-gaming-advertising-signal-quality/ ↗
Source Article
Why Signal Quality Is the Next Priority for Mobile Gaming Advertising in 2026 - AlgoriX
Executive Summary
Mobile gaming advertising no longer needs to prove it has scale. Gaming is now one of the largest digital entertainment environments globally, with billions of players and a mature in-app advertising ecosystem.
The bigger question for 2026 is whether advertisers can trust the signa…
Original Research
Pixalate
· Original study ↗
Methodology
Pixalate Mobile SDK Market Share Rankings, dataset-based estimate
Methodology documented
Segmentation
IndustryGaming
RegionNorth America
Channelmobile
Cite this stat
Plain Text
IAB Open Measurement SDK (Google Play Store apps): 95% sdk market share. Source: Pixalate (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/open-measurement-sdk-share-q2-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/open-measurement-sdk-share-q2-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- sdk market share for IAB Open Measurement SDK (Google Play Store apps)<br><small>Source: Pixalate (Q2 2025) · <a href="https://lighthousedata.io/data/open-measurement-sdk-share-q2-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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