B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- roi increase for search advertising campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Marketing AI Institute
Primary
Tier B
https://www.marketingaiinstitute.com/blog/what-is-out-of-home-advertising ↗
Source Article
What Is Out-of-Home (OOH) Advertising—and How Can AI Improve It?
We’re hearing more and more about out-of-home advertising these days. That’s not a surprise, considering that the post-pandemic re-emergence into the real world is well underway. People are determined to enjoy life to the fullest again. For many, that means not only getting out of the house but gett…
Original Research
Marketing AI Institute
· Original study ↗
Methodology
Source: OAAA
Segmentation
Industrymarketing
Cite this stat
Plain Text
search advertising campaigns: 40% roi increase. Source: Marketing AI Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh_search_roi_increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh_search_roi_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- roi increase for search advertising campaigns<br><small>Source: Marketing AI Institute (2026) · <a href="https://lighthousedata.io/data/ooh_search_roi_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.