B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- ooh media market share for Global out-of-home advertising (2023)
OOH takes a 6% global average share of the media market.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier A
https://www.worldooh.org/news/goddard-opens-the-alooh-forum ↗
Source Article
WOO President Tom Goddard opens the ALOOH Forum in São Paulo
The Global Out of Home market has recovering strongly from the pandemic, WOO President Tom Goddard told delegates at the ALOOH LATAM Congress in São Paulo, but is still growing less fast than other media as the global economy recovers from the pandemic.
Levels in Latin America are recovering but sti…
Original Research
World Out of Home Organization
· Original study ↗
Methodology
Industry association statement at ALOOH LATAM Congress
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global out-of-home advertising: 6% ooh media market share. Source: World Out of Home Organization (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-media-share-global-average
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<blockquote cite="https://lighthousedata.io/data/ooh-media-share-global-average" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- ooh media market share for Global out-of-home advertising<br><small>Source: World Out of Home Organization (2023) · <a href="https://lighthousedata.io/data/ooh-media-share-global-average" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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