B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
79,000
79,000 -- campaign attributed visitation count for Visit St. Pete/Clearwater OOH campaign (2024)
More than 79,000 individuals exposed to the Visit St. Pete/Clearwater out-of-home campaign visited Pinellas County.
- Measured via mobile location tracking (OUTFRONT Mobile) of exposed devices
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
79,000
Unit
Count
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT
Primary
Tier B
https://qa.outfront.dev/blog/from-billboard-to-beach-proving-power-out-of-home-measurement-attributi… ↗
Source Article
From Billboard to Beach: Proving the Power of OOH with Measurement & Attribution | Brand Central Station | OUTFRONT
From Billboard to Beach: Proving the Power of Out of Home with Measurement and Attribution
September 17, 2024
One of the hottest topics in out of home right now is measurement and attribution. Metrics are everything to marketers, and while it can be tempting to think of the billboard as an old-fashi…
Original Research
OUTFRONT
· Original study ↗
Methodology
Mobile location data measurement (OUTFRONT Mobile) of OOH-exposed devices visiting Pinellas County; single campaign case study
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Visit St. Pete/Clearwater OOH campaign: 79,000 campaign attributed visitation count. Source: OUTFRONT (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-exposed-visitors-stpete-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-exposed-visitors-stpete-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79,000</strong> -- campaign attributed visitation count for Visit St. Pete/Clearwater OOH campaign<br><small>Source: OUTFRONT (2024) · <a href="https://lighthousedata.io/data/ooh-exposed-visitors-stpete-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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