B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- positive brand perception rate for Companies using outdoor advertising (2025)
According to a study by the OAAA, 72% of people surveyed said they think better of a company that uses outdoor advertising.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OAAA
Primary
Tier B
https://seenoutdoor.co.uk/how-is-billboard-advertising-effectiveness-measured/ ↗
Source Article
How Is Billboard Advertising Effectiveness Measured
28 Aug How Is Billboard Advertising Effectiveness Measured
Billboard advertising has been a prominent marketing strategy for decades, captivating audiences with its presence and strategic locations. However, in today’s data-driven world, marketers need to measure the effectiveness of their billboard…
Original Research
OAAA
· Original study ↗
Methodology
Cited from OAAA study
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Channelevents
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Plain Text
Companies using outdoor advertising: 72% positive brand perception rate. Source: OAAA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-brand-perception-oaaa
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<blockquote cite="https://lighthousedata.io/data/ooh-brand-perception-oaaa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- positive brand perception rate for Companies using outdoor advertising<br><small>Source: OAAA (2025) · <a href="https://lighthousedata.io/data/ooh-brand-perception-oaaa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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