B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
60%
60% -- positive brand perception rate for branded podcast listeners (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
modernstoa.co
Primary
Tier C
https://modernstoa.co/understanding-branded-podcast-success-performance-and-metrics/ ↗
Source Article
Understanding Branded Podcast Success: Performance and Metrics - Modern Stoa
Branded podcasts continue to carve out a strong niche in the digital content landscape, offering companies an opportunity to build deeper connections with their audiences. A recent industry report highlights the effectiveness of these podcasts, particularly in fostering positive brand associations a…
Original Research
modernstoa.co
· Original study ↗
Methodology
Cited from a recent industry report; original study not named
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
branded podcast listeners: 60% positive brand perception rate. Source: modernstoa.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-podcast-positive-brand-perception
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<blockquote cite="https://lighthousedata.io/data/branded-podcast-positive-brand-perception" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- positive brand perception rate for branded podcast listeners<br><small>Source: modernstoa.co (2025) · <a href="https://lighthousedata.io/data/branded-podcast-positive-brand-perception" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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