B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- billboard ad recall rate for US drivers (out-of-home advertising) (2025)
More than 70% of drivers recall seeing a roadside billboard in the past month.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National OOH research (unnamed)
Primary
Tier C
https://devblip.wpengine.com/billboard-locations/alabama/alabaster-al/ ↗
Source Article
Alabaster, Alabama Billboards, Self-serve, On Any Budget | Blip
No Minimum Spend. No Long-Term Contracts. Just Results.
Turn heads and spark curiosity with Blip’s dynamic Alabaster billboards. Our flexible platform makes it easy to launch eye-catching campaigns on billboards near Alabaster, Alabama, serving the Alabaster area with real-time control, any budget, …
Original Research
National OOH research (unnamed)
· Original study ↗
Methodology
Vendor page citing national OOH research; original study not named
Methodology documented
Segmentation
Industryooh_advertising
RegionUS
Channelevents
Cite this stat
Plain Text
US drivers (out-of-home advertising): 70% billboard ad recall rate. Source: National OOH research (unnamed) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-billboard-recall-drivers-70
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-billboard-recall-drivers-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- billboard ad recall rate for US drivers (out-of-home advertising)<br><small>Source: National OOH research (unnamed) (2025) · <a href="https://lighthousedata.io/data/ooh-billboard-recall-drivers-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.