B Evidence Grade B Graded under review Safe to Cite Dated

71%

71% -- billboard ad recall rate for Adults aged 25-34 (2023)

Name: Billboard Ad Recall Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2023 · Nielsen

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

71%

Unit

Percentage

Data Vintage

2023

Entity

Adults aged 25-34

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier C

https://seenoutdoor.co.uk/ooh-marketing-goals/ ↗

Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Identifying and Executing Your OOH Marketing Goals | Seen

11 May Identifying and Executing Your OOH Marketing Goals In today’s competitive business landscape, it is crucial for companies to have a well-defined OOH marketing strategy that effectively reaches their target demographic. One powerful tool that can help achieve this is Out-of-Home (OOH) marketin…

Original Research

Nielsen · Original study ↗

Methodology

Nielsen study, age 25-34 demographic segment, cited by Seen Outdoor blog

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Adults aged 25-34: 71% billboard ad recall rate. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/billboard-recall-25-34-past-month

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<blockquote cite="https://lighthousedata.io/data/billboard-recall-25-34-past-month" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- billboard ad recall rate for Adults aged 25-34<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/billboard-recall-25-34-past-month" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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