B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27%
27% -- audience attention share for Onsite content (2026)
According to an NP Digital survey of 500 marketers, onsite content captures 27% of audience attention.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NP Digital
Primary
Tier B
https://statdigital.io/did-google-just-nuke-self-promotional-listicles-not-really/ ↗
Source Article
Did Google just nuke self-promotional listicles? (Not really!) - Stat Digital
Let’s not jump to conclusions.
A LOT of marketers are being misled right now.
In this edition:
- 🚨 Google just nuked self-promotional listicles (but not all of them)
- 😳 Google searches down 20% per user, but it’s not what you think
- 🗞️ Stories to not doomscroll
🚨Did Google just nuke self-promotion…
Original Research
NP Digital
· Original study ↗
Methodology
NP Digital survey of 500 marketers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Onsite content: 27% audience attention share. Source: NP Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/onsite-content-attention-27
HTML Embed
<blockquote cite="https://lighthousedata.io/data/onsite-content-attention-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- audience attention share for Onsite content<br><small>Source: NP Digital (2026) · <a href="https://lighthousedata.io/data/onsite-content-attention-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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