B Evidence Grade B Graded under review Safe to Cite Dated

77.39%

77.39% -- online shopping cart abandonment rate for Dutch e-commerce (2022)

Name: Online Shopping Cart Abandonment Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

2022 · Frankwatching

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Attribution: Frankwatching View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

77.39%

Unit

Percentage

Data Vintage

2022

Entity

Dutch e-commerce

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Frankwatching Primary Tier A

http://www.frankwatching.com/tags/online-shopping/ ↗

Confidence: 55/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Achtergelaten winkelmandjes? 3 tips voor je webshop [onderzoek]

Achtergelaten winkelmandjes? 3 tips voor je webshop [onderzoek] Het plaatsen van producten in een winkelmand en deze vervolgens niet afrekenen… In e-commerce is het zogeheten ‘online shopping cart abandonment’ schering en inslag. Maar is het inderdaad zo’n groot probleem als we denken? Waar komt het…

Original Research

Frankwatching · Original study ↗

Methodology

Median rate from 10 Dutch webshops

Segmentation

IndustryeCommerce RegionEMEA Channelmulti-channel

Cite this stat

Plain Text

Dutch e-commerce: 77.39% online shopping cart abandonment rate. Source: Frankwatching (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online_shopping_cart_abandonment_rate_nl_median

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<blockquote cite="https://lighthousedata.io/data/online_shopping_cart_abandonment_rate_nl_median" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.39%</strong> -- online shopping cart abandonment rate for Dutch e-commerce<br><small>Source: Frankwatching (2022) · <a href="https://lighthousedata.io/data/online_shopping_cart_abandonment_rate_nl_median" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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