B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92%
92% -- audience reach for online videos (2021)
Online videos had an audience reach of 92% among internet users worldwide in 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Social Media Shephard
Primary
Tier C
https://robertdeniroonline.com/video-as-a-digital-marketing-rocket-boost.html ↗
Source Article
Video As A Digital Marketing Rocket Boost - Robert Deniro Online
Video As A Digital Marketing Rocket Boost
Everyone loves videos and we know video is powerful. But brands often undervalue the power of utilizing video to boost their digital marketing efforts.
Part of the problem is the idea that video is expensive. And another is not understanding the full impact …
Original Research
Social Media Shephard
· Original study ↗
Methodology
Cited from Social Media Shephard
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online videos: 92% audience reach. Source: Social Media Shephard (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-video-audience-reach-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-video-audience-reach-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- audience reach for online videos<br><small>Source: Social Media Shephard (2021) · <a href="https://lighthousedata.io/data/online-video-audience-reach-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.