B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- online booking share for global travel bookings (2020)
By 2020, around 44% of all travel bookings are expected to occur online via desktop or mobile.
- Forecast/prediction
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skift
Primary
Tier C
https://www.bemyguest.com.sg/beconnected/enhancing-customer-experience-in-the-hospitality-industry ↗
Source Article
BeMyGuest | Enhancing customer experience in the hospitality industry
The new generation of travellers has moved past cheap airfare tickets and accommodations, gradually developing a keen interest on worthwhile experiences that give more value for money. This doesn’t mean, however, that exploring the world on a shoestring is becoming less common, as people still do tr…
Original Research
Skift
· Original study ↗
Methodology
Forecast cited from Skift 2016
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global travel bookings: 44% online booking share. Source: Skift (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-travel-bookings-44pct-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-travel-bookings-44pct-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- online booking share for global travel bookings<br><small>Source: Skift (2020) · <a href="https://lighthousedata.io/data/online-travel-bookings-44pct-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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