B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- online source consultation rate for consumers (2026)
Consumers consult online sources over 70% of the time before making buying decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://emotionalmarketo.com/mastering-micro-moment-marketing-guide/ ↗
Source Article
Mastering Micro-Moment Marketing for Business Success
Mastering Micro-Moment Marketing for Business Success
In today’s digital landscape, split-second decisions shape consumer behavior more than ever before. As mobile devices become ubiquitous tools for seeking information, inspiration, and solutions, businesses must align their marketing efforts with …
Original Research
Pew Research Center
· Original study ↗
Methodology
Blog cites Pew Research Center; no methodology provided
Methodology documented
Segmentation
Industryecommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 70% online source consultation rate. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-source-consultation-before-purchase-2026
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<blockquote cite="https://lighthousedata.io/data/online-source-consultation-before-purchase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- online source consultation rate for consumers<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/online-source-consultation-before-purchase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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