B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
29%
29% -- share of online shopping searches starting on amazon for Amazon (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Business Insider
Primary
Tier C
https://karmasnack.com/services/ecommerce-seo/ ↗
Source Article
Miami Ecommerce SEO - E-Commerce Marketing Agency FL
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Original Research
Business Insider
· Original study ↗
Methodology
Agency page citing Business Insider research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon: 29% share of online shopping searches starting on amazon. Source: Business Insider (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shoppers-start-amazon
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<blockquote cite="https://lighthousedata.io/data/online-shoppers-start-amazon" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- share of online shopping searches starting on amazon for Amazon<br><small>Source: Business Insider (2025) · <a href="https://lighthousedata.io/data/online-shoppers-start-amazon" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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