B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- share of online shoppers not feeling represented by models for online fashion shoppers (2023)
42% of online shoppers do not feel represented by the models used.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PI Apparel (presentation by Karina Ochoa de Baker)
Primary
Tier C
https://seamless.pi.tv/the-power-of-virtual-try-ons-and-gamification/ ↗
Source Article
The Power of Virtual Try-Ons & Gamification
Virtual Try-Ons and Gamification are powerful tools that can revolutionize the industry by providing a more engaging and immersive shopping experience for customers while reducing returns and wastage. By incorporating these practices into fashion retail, businesses can enhance customer loyalty, incr…
Original Research
PI Apparel (presentation by Karina Ochoa de Baker)
· Original study ↗
Methodology
Statistics presented in a conference talk (PI Apparel New York 2023); original survey source not identified
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
Cite this stat
Plain Text
online fashion shoppers: 42% share of online shoppers not feeling represented by models. Source: PI Apparel (presentation by Karina Ochoa de Baker) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shoppers-not-represented-by-models-42pct
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<blockquote cite="https://lighthousedata.io/data/online-shoppers-not-represented-by-models-42pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of online shoppers not feeling represented by models for online fashion shoppers<br><small>Source: PI Apparel (presentation by Karina Ochoa de Baker) (2023) · <a href="https://lighthousedata.io/data/online-shoppers-not-represented-by-models-42pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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