B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76%
76% -- promotion channel switch rate for US online home furnishings shoppers (2024-08)
76% of US home furnishings consumers who favor online shopping will likely purchase at a physical store if presented with an in-store-only promotion.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024-08
Entity
Sample Size
3,007
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BigCommerce
Primary
Tier A
https://digitalmedianet.com/omnichannel-presence-and-diverse-consumer-shopping-habits-drive-home-gar… ↗
Source Article
Omnichannel Presence and Diverse Consumer Shopping Habits Drive Home, Garden and Furniture Brands to Embrace Innovation, BigCommerce Report Reveals
Omnichannel Presence and Diverse Consumer Shopping Habits Drive Home, Garden and Furniture Brands to Embrace Innovation, BigCommerce Report Reveals
Survey results indicate home furnishings brands need to optimize the customer journey across various touchpoints and gain insight into what products con…
Original Research
BigCommerce
· Original study ↗
Methodology
BigCommerce consumer survey, August 2024
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelmulti-channel
Cite this stat
Plain Text
US online home furnishings shoppers: 76% promotion channel switch rate. Source: BigCommerce (2024-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-shoppers-instore-promo-switch-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-shoppers-instore-promo-switch-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- promotion channel switch rate for US online home furnishings shoppers<br><small>Source: BigCommerce (2024-08) · <a href="https://lighthousedata.io/data/online-shoppers-instore-promo-switch-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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