B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- online share of gross bookings for global travel market (2025)
Online gross bookings are projected to represent nearly 65% of total global travel gross bookings.
- Figures represent projections for 2027 from the 2025 report
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Phocuswright
Primary
Tier B
https://www.zealconnect.com/blogs/booking-engine-software-travel-agencies/ ↗
Source Article
TL;DR
Travel agencies are not losing bookings because of price , they are losing them because their booking engine creates friction that travelers will not push through. This blog breaks down what booking engine software actually does for a travel agency, why operating without it costs more than mos…
Original Research
Phocuswright
· Original study ↗
Methodology
Phocuswright's Global Travel Market Report 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global travel market: 65% online share of gross bookings. Source: Phocuswright (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-share-gross-bookings-2025
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<blockquote cite="https://lighthousedata.io/data/online-share-gross-bookings-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- online share of gross bookings for global travel market<br><small>Source: Phocuswright (2025) · <a href="https://lighthousedata.io/data/online-share-gross-bookings-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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