B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- online sales share for online retail (2020)
Online sales account for nearly 20% of all sales.
- Source states 'nearly 20%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://fatbuzz.com/relaunching-your-marketing-after-lockdown/ ↗
Source Article
Relaunching Your Marketing After Lockdown | fatBuzz
Trying to navigate the recent public lockdown has constantly provided marketers with new challenges. For many businesses, each phase has required its own unique plan in order to adapt to ever-changing circumstances.
While both the UK and the wider world may now be slowly opening back up, a McKinsey …
Original Research
Forbes
· Original study ↗
Methodology
Forbes survey cited by fatBuzz
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online retail: 20% online sales share. Source: Forbes (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-sales-share-of-total-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-sales-share-of-total-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- online sales share for online retail<br><small>Source: Forbes (2020) · <a href="https://lighthousedata.io/data/online-sales-share-of-total-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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