B
Evidence Grade B
Graded
under review
Safe to Cite
Current
53%
53% -- online role in car buying decisions for US auto consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,036
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facebook IQ
Primary
Tier B
https://www.advertisemint.com/a-look-inside-the-car-buyers-mind-facebooks-research-and-7-solutions/ ↗
Source Article
A Look Inside the Car Buyer's Mind: Facebook's Research and 7 Solutions
Original Research
Facebook IQ
· Original study ↗
Methodology
Facebook IQ-funded auto buyer survey
Methodology documented
Segmentation
Industrycontent_marketing,ecommerce
RegionUS
Cite this stat
Plain Text
US auto consumers: 53% online role in car buying decisions. Source: Facebook IQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-role-car-buying-decisions-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-role-car-buying-decisions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- online role in car buying decisions for US auto consumers<br><small>Source: Facebook IQ (2026) · <a href="https://lighthousedata.io/data/online-role-car-buying-decisions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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