B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

93%

93% -- share of people saying online reviews influence dining choices for restaurant consumers (2025)

2025  · TripAdvisor/Ipsos

93% of people say online reviews influence their dining choices.

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Attribution: TripAdvisor/Ipsos View source
Lighthouse Research Team
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Source verified Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
restaurant consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
TripAdvisor/Ipsos Primary Tier C
https://nishantmittalseo.com/blog/google-my-business-for-restaurants/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Mastering Google My Business for Restaurants in 2025
Mastering Google My Business for Restaurants in 2025 By: Nishant Mittal March 9, 2025 By: Nishant Mittal March 24, 2025 Share: On This Page Struggling to fill tables, even though your food is amazing? Chances are, hungry customers nearby simply can’t find you online. Without a fully optimized Google…
Original Research
TripAdvisor/Ipsos · Original study ↗

Source cited as TripAdvisor/Ipsos

Methodology documented
Industrymarketing
Plain Text
restaurant consumers: 93% share of people saying online reviews influence dining choices. Source: TripAdvisor/Ipsos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-reviews-influence-dining-choices-93
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<blockquote cite="https://lighthousedata.io/data/online-reviews-influence-dining-choices-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of people saying online reviews influence dining choices for restaurant consumers<br><small>Source: TripAdvisor/Ipsos (2025) · <a href="https://lighthousedata.io/data/online-reviews-influence-dining-choices-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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