B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- online reviews importance rate for online shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
antidote71.com
Primary
Tier C
https://www.antidote71.com/video-marketing-is-important-act-like-it/ ↗
Source Article
Video Marketing is Important. Act Like it.
Original Research
antidote71.com
· Original study ↗
Methodology
Unnamed study on importance of online reviews before purchase; 19% additionally rated 'extremely important'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 38% online reviews importance rate. Source: antidote71.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-reviews-importance-purchase
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<blockquote cite="https://lighthousedata.io/data/online-reviews-importance-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- online reviews importance rate for online shoppers<br><small>Source: antidote71.com (2026) · <a href="https://lighthousedata.io/data/online-reviews-importance-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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