B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- online review checking rate for US adults (2016)
82% of U.S. adults report checking online reviews before making a first time purchase.
- specifically before making a first time purchase
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://www.lokalyze.com/small-business-use-of-seo-social-media-and-security/ ↗
Source Article
How Well Are Small Businesses Using SEO, Social Media and Security - Local SEO Services
New study looks at small business use of SEO social media and security
Small business is the engine that drives the global economy. According the Small Business Administration, small business represents 99.7 percent of all employer firms. Since 1995, small businesses have generated 64 percent of new…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center, cited via article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 82% online review checking rate. Source: Pew Research Center (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-reviews-before-purchase
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<blockquote cite="https://lighthousedata.io/data/online-reviews-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- online review checking rate for US adults<br><small>Source: Pew Research Center (2016) · <a href="https://lighthousedata.io/data/online-reviews-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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